Serve Christ
Not Your Tech
22.fndrsng.com
(fundraising without vowels!)
These slides are online and interactive, e.g. headcount:
...
Takeaway 1
The 2035 Challenge:
Disciple your listeners
This is pretty difficult, but absolutely needed
Takeaway 2
Tech Warning
If we do not lead we will be led
Takeaway 3
Radio is a megaphone
(PAST PRESENT FUTURE)
Statistics +megaphone =survey
Code +megaphone =conversation
Micro-Segmenting +megaphone =Bible Study
Deep-dive 1:
Disciple your listeners
Takeaway:
People go to less church
Feel more connected to you
AND are seeking spiritual depth
Ready or not
You are now their church!
Deep-Dive 2
Tech Warnings:
Don't accidentally be creepy
The world's tech has issues and wants to infiltrate you
90 days vs.90 years
Fast-food Burger vs. A Vineyard
We are just another vertical
What is measured is managed
And they measure the wrong things
What is engagement?
Time spent listening?
Data deposited?
Changed people change lives
Deep-Dive 3 (part 1)
The Past's Approach to Data
Statistics and Surveys
Ideas from long-ago worthy of reflection
What is your demographic?
Marketing Persona?
Megaphones need bell-curves
Megaphones are back-seat friendly
Deep-Dive 3 (part 2)
Current Approach to Data
You + internet = conversations
Very public conversations
These are things you should be good at now to stay modern
God is moving in your ministry
You should be seeing that daily
Social Media
(Is also an amazing survey tech)
(Also an amazing AB testing vehicle)
Basic E-mail segmenting
Welcome packages
Divide up your asks
"No Contact" Lists
Tracking Your Efforts
Know which ideas are working
Deep-Dive 3 (part 3)
A vision for Data:
Spiritual Micro-Segmenting
(Many deep conversations at once)
The right message
At the right time
(To the right person)
Deep spiritual growth
Is not always back-seat friendly
PS: Husbands need you too
Early Seeker
Surface Level Understanding
The Individualization
The Mentor
Your data already starts to indicate
These things about your listeners
So get to know them
By their spiritual needs
And Give the right content
Via the right channel
Imagine:
Daily scripture
By Enneagram type
Imagine:
Push Notifications
By current existential struggle
Imagine:
Reaching Gen Z
By talking to them, where they are
Doing this could be hard:
Fantastic content processing
Machine learning for Christ
But it can start small:
Use your content to learn
Start E-mail segmenting today
Encourage Church in Action
Do Automate data-entry
Don't automate conversations
Summary
Disciple your listeners
Don't be creepy
Your megaphone is your brand
Actively listen to your listeners
Use tech to reach new demographics